Updated and Effective as of: January 31, 2023
We may ask you to provide information directly, such as contact information (your name, phone number, or e-mail address), banking and other financial information, and other information about you, including demographic information (for example, your gender, age or similar information). Certain features may also collect information about your preferences and interests.
The Sites are not intended for use by anyone younger than the age of 18 and we do not knowingly collect personal information from users younger than age 18. If we learn that we have inadvertently collected personal information from a user who is younger than age 18, we will delete the information from our active databases.
We and third-party business partners (including our service providers and third-party advertising and analytics companies) may use a variety of technologies that automatically or passively collect certain information whenever you visit any Site or otherwise interact with us or our content ("Usage Information"). Usage Information may include the hardware model, browser, and operating system you are using, the URL or advertisement that referred you to the Site you are visiting, all of the areas within the Sites that you visit, your time zone, approximate location information, and mobile network (if applicable), among other information. In addition, we automatically collect your IP address or other unique identifier ("Device Identifier") for any computer, mobile phone or other device you use to access our Sites. Usage Information is generally non-identifying, but if Pathlight associates it with you as a specific and identifiable person, we treat it as personal information.
We use the following tracking technologies (collectively referred to as "Tracking Technologies") to automatically collect information when you interact with us online:
Web Beacons (also known as "clear GIFs" and pixel tags) are small pieces of code used to collect usage analytics. They help us determine, for instance, whether a page has been viewed or not. When you ask us to send you information on a promotion or newsletter, we may use web beacons to establish when an email is opened.
Embedded scripts are programming code designed to collect information about your interactions with our Sites, such as the links you click on. The code is temporarily used by our server or a third-party service provider or business partner while you browse or interact with our Sites and is deactivated or deleted when you disconnect from our Sites.
Software Development Kits (SDKs) are a software package that contains a set of tools that can be used to help build applications and implement new features in existing apps. These tools can be used to create and operate features that collect information from your device.
Data Collection from Mobile Devices. We use embedded scripts to collect information from mobile devices such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network information, and website usage behavior. In addition, we may use a variety of other technologies that collect similar information for mobile application push messages, security, fraud detection, and maintenance purposes.
Pathlight may capture session interactions with user interfaces for website analytics purposes, solely for our internal business purposes, to improve the Sites and our products and services.
Pathlight may receive information about you from third parties, including business partners, such as real estate agents, and data providers. You may also have the opportunity to interact with a third-party application or feature available through a Site, such as features that allow you to log-in through, access, or otherwise connect your account on a third-party service (e.g., Facebook). You may also be able to utilize third party services to transfer banking and other financial information to your Pathlight account. If you choose to utilize such a third-party service, we will receive information about you from that third party service (which may include personal information) and they may receive information about your use of the Sites. Through these features, third parties may collect your IP address or other Device Identifier, which page you are visiting on a Site, and may set cookies to enable the third-party feature to function properly. If you choose to post information to a third-party platform, that information may be public. We also may supplement the information we collect with outside records from third parties, such as public databases, publicly available web pages, and third parties who enhance the information we have about you. We use this information in order to provide you with information, services or goods you have requested, to enhance our ability to serve you to tailor our content to you and to offer you opportunities to purchase products or services that we believe may be of interest to you.
Pathlight may use information collected through the Sites, including Usage Information and personal information, to: (1) allow you to participate in features we offer or to provide related customer service; (2) recognize you across the Sites and across devices; (3) tailor content recommendations and offers we display to you, both on the Sites and elsewhere online; (4) process your transactions; (5) provide you with information, products, or services that you have requested or that we think may interest you; (6) investigate and prevent fraudulent transactions and other illegal activities or activities that violate our policies; (7) process your registration, including verifying your information is active and valid; (8) improve the Sites or our services and for internal business purposes; (9) contact you with regard to your use of the Sites or any Pathlight service and, in our discretion, changes to the Sites' policies; and (10) for purposes disclosed at the time you provide your personal information or otherwise with your consent.
We may also use and share non-personal information in our discretion, and we may use non-personal information, including information that has been de-identified or pseudonymized, to make inferences about you and offers and content you may be interested in, to serve you with relevant advertising, and to allow others to do so, in accordance with applicable law.
To the fullest extent allowed by law, Pathlight may share certain information with third parties in our discretion and in accordance with applicable law, including non-personal information, such as information that has been hashed, de-identified, or pseudonymized, including aggregated user statistics and for targeted advertising purposes.
We may share certain personal information, such as contact or similar information, with third parties for those third parties' own direct marketing purposes. In addition, we may share information when you direct that we do so. For example, you may have the opportunity to share your information with real estate agents or brokers to conduct transactions. In addition, you may be presented with an opportunity to receive information and/or marketing offers from one or more third parties. If you agree at that time to have your personal information shared, your personal information will be disclosed to that third party (or parties) and will be subject to their privacy practices. Or, you may choose to interact with a third-party application or feature, through which information about you is shared. Please note that we are not responsible for the privacy practices of third parties. If you later decide that you no longer want to receive communications from a third party, you will need to contact that third party directly.
Pathlight may share personal information with its parent, or its subsidiaries and affiliates, primarily for business and operational purposes.
We may share information about you, including personal information, with third party vendors to enable them to perform services on our behalf. Additionally, we may share various information relating to our users and fraudulent or potentially fraudulent activities with our fraud prevention and similar vendors, and they will use this information to help us and their other clients prevent fraudulent and illegal transactions.
We may offer sweepstakes, contests, and other promotions (any, a "Promotion") that may require registration. By participating in a Promotion, you are agreeing to the provisions, conditions, or official rules that govern the Promotion, which may contain specific requirements of you (including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice, likeness, or other indicia of persona in advertising or marketing materials). If you choose to enter a Promotion, personal information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, as required by law or permitted by the Promotion's official rules, such as on a winners list.
We may also transfer and disclose user information, including personal information, to third parties: (i) in the event we are required to respond to comply with a legal obligation, such as responding to subpoenas or other legal process or if we believe in good faith such disclosure is required by law; (ii) at the request of governmental authorities conducting an investigation; or (iii) to protect and/or defend the Terms and Conditions of Use or other policies applicable to a Site or our services; or (iv) to protect the personal safety, rights, property or security of Pathlight, our customers, or a third party. We may also use Device Identifiers, including IP addresses, to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies in our discretion.
Pathlight reserves the right to disclose and transfer all information related to Sites, including personal information: (i) to a subsequent owner, co-owner or operator of a Site or applicable database; or (ii) in connection with a corporate merger, consolidation, restructuring, bankruptcy, the sale of certain of Pathlight's ownership interests, assets, or both, or other company change, including, without limitation, during the course of any due diligence process. By providing your information, you understand and agree that we may transfer such information to the acquiring entity without your further consent, except whether otherwise required by law.
Pathlight works with third party business partners (such as network advertisers, ad agencies and other advertising partners) to serve Pathlight ads online. We also use analytics providers to provide us with information regarding the use of the Sites and the effectiveness of our advertisements. You may also see ads on the Sites and those ads may be served by a third party. These third parties may set and access their own tracking technologies on your device (including cookies, and web beacons), and they may otherwise collect or have access to information about you, including Usage Information, some of which may be personal information or personal data under various state laws. Some of these parties may collect personal information over time when you visit the Sites or other online websites and services. We may share non-personal information, including information that has been hashed (including hashed email addresses) or otherwise de-identified, pseudonymized, Usage Information, and non-precise location information, with third party advertising companies, analytics providers and other third parties, including for the purpose of serving you more relevant ads.
We may use a variety of companies to serve our advertisements. Some of these companies are members of the Network Advertising Initiative ("NAI") or the Digital Advertising Alliance ("DAA") Self-Regulatory Program for Online Behavioral Advertising and you may want to visit the following webpages, which provide "opt-out" mechanisms for participating companies: networkadvertising.org; aboutads.info. You may also be able to opt-out from interest-based advertising on your mobile device through your mobile device settings. You may also opt-out from receiving targeted ads while on Sites through your account settings as further described below in "Your Choices". Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while online.
Also, for information about the DAA's AppChoices application, click here. You may also limit ad tracking on your mobile device.
If you are a California resident, please see our Notice to California Residents regarding additional rights you have.
“Do Not Track”. Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. When you choose to turn on the “Do Not Track” settings in your browser, your browser will send a signal to websites, analytics providers, advertisement networks, plug-in providers, and other web service providers you encounter while browsing to stop tracking your activity. To find out more about and set up “Do Not Track,” please visit www.allaboutdnt.com.
Global Privacy Control. Global Privacy Control (“GPC”) is a technical specification in your browser settings that you can use to automatically inform websites of your privacy preferences with regard to third party online tracking. To find out more about and set up GPC, please visit globalprivacycontrol.org/#about.
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of registration. Certain Sites allow you to update certain personal information you have provided and to change your subscriptions or preferences regarding marketing information you receive from Pathlight. For example, you may visit https://resident.pathlightmgt.com to modify certain personal information, subscriptions, and marketing preferences. You may also contact us at firstname.lastname@example.org or 1-800-527-5030 if you have questions about or wish to modify certain information that we have collected from or about you. Note that when you modify your personal information or change your preferences on a Site, information that you remove may persist internally for Pathlight's administrative purposes or within backup media. If you have made any public postings on a Site, these communications cannot generally be removed.
Pathlight offers you the following choices with regard to the information it collects through the Sites:
Targeted Advertising. To manage your cookie preferences, visit our cookie management tool. You may also opt-out from certain third parties who serve online advertising, including some who serve Pathlight ads elsewhere online, by visiting networkadvertising.org or aboutads.info. Opting out does not mean you will not see any ads when browsing Sites, but the ads you see from participating third parties will no longer be customized to you based on your profile or interactions with Pathlight.
Marketing Emails and Mobile Messages. You may opt out of receiving marketing e-mails by following the opt-out instructions provided to you in those e-mails. Please note that we reserve the right to send you certain communications relating to your account or use of the Sites or Pathlight services, such as administrative and services announcements. These transactional account messages may be unaffected if you choose to opt out from marketing e-mails.
If you sign up to receive SMS or MMS or RCS messages from Pathlight, you may unsubscribe from any SMS or MMS or RCS messages received by replying "STOP". If you have accepted push notifications through our mobile application, you can also turn off push notifications in your device settings.
The Sites may contain content that is served by someone else or links to third party content or web sites that Pathlight does not control. This includes links from advertisers, sponsors and partners that may use our logo(s) as part of a co-branding relationship. You may also be able to access the Sites through third party devices and platforms, such as a set-top box, internet-connected TV, or similar device. The third-party operators and content providers may send their own cookies to your device, they may independently collect data or solicit personal information, and may have their own published privacy policies. Pathlight is not responsible for the privacy practices employed by any third party.
Pathlight takes commercially reasonable steps to protect and secure personal information. However, no data transmission over the Internet, by wireless transmission or any electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information we collect, and you use the Sites and our services and provide us with your information at your own risk.
Pathlight is based in the United States and the information we collect is governed by United States law. By accessing or using the Sites or providing us with any information, you consent to the transfer, processing and storage of your information in and to the United States and other countries, jurisdictions in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen. Personal information processed or stored in another jurisdiction may be subject to access requests from governments, courts, or law enforcement in accordance with the laws of that jurisdiction.
Pathlight does not currently sell your covered information as those terms are defined under applicable Nevada law. However, you may still submit an opt-out request and we will honor that request as required by Nevada law if Pathlight were to ever engage in such a sale in the future. If you are a Nevada resident and would like to opt-out of future sales of your covered information, please submit your request to email@example.com. Your request must include your full name, street address, city, state, zip code, and an email address so that we can contact if needed regarding this request. You may also be required to take reasonable steps as we determine from time to time in order to verify your identity and/or the authenticity of the request. Pathlight will respond to your request within sixty (60) days either confirming that your request has been processed or indicating that we need an additional thirty (30) days to complete the request.
Pathlight is committed to maintaining the confidentiality of the Social Security numbers it collects during the regular course of business. Accordingly, Pathlight has established policies to safeguard and restrict access, disclosure and use of the Social Security numbers it has collected.
Pathlight collects the Social Security numbers of employees, customers, realtors, and contractors only for legitimate business purposes. Pathlight restricts access to the Social Security numbers it collects to only Pathlight’s employees and certain third parties who have a legitimate business need to access this information. Authorized third parties that are granted access to this information are contractually obligated to maintain its confidentiality.
Pathlight prohibits the disclosure and use of Social Security numbers unless such disclosure and use complies with this policy and applicable law. Social Security numbers shall not be displayed on identification cards or badges, bulletin boards, or any similar materials that are publicly displayed. Pathlight safeguards the confidentiality of the Social Security numbers it collects in accordance with its internal policies and procedures governing the protection of Personal Information. Such policies and procedures address the physical, technical and administrative safeguards Pathlight has adopted and implemented to protect Social Security numbers and other Personal Information.
California residents have certain rights regarding their “Personal Information”. Please review the California Privacy Notice.
California Civil Code Section 1798.83 permits residents of California to request certain details about how their Personal Information has been shared during the prior calendar year with third parties for those third parties' own direct marketing purposes. This information includes the categories of Personal Information and types of services provided to the individual, as well as a list containing the names and addresses of all third parties to which the visitor information was disclosed.
If you are a California resident and you would like to receive this information, please write us at:
Attention: Legal Department
Pathlight Property Management
Plano TX, 75093
You must put the statement "Your California Privacy Rights" in the subject field of your email or in the address line of your envelope. You must include your name, street address, city, state, and ZIP code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.